Escape from Reality: Dsquared2 and the Magic of Provocation
DSQUARED2 FW25 – On the evening of February 25, 2025, a momentous event in fashion history unfolded. The Caten brothers, Dean and Dan, founders of Dsquared2, celebrated their 30-year career with a runway show that made a lasting impression at Milan Fashion Week. Known for their bold, provocative, and unmistakable style, the Canadian twins not only celebrated their incredible journey but also paid tribute to Julie Enfield, a muse who has played a significant role in shaping their lives and careers.
DSQUARED2 FW25 collection, named “Obsessed2,” was presented in a meticulously curated, exclusive venue. The runway show was far more than a fashion event; it was a statement of the brothers’ enduring creativity, marking the culmination of a journey that began in Toronto in 1995. Over the years, Dsquared2 has become one of the most recognized names in global fashion.
Dsquared2: The Path of the Caten Brothers
Founded in 1995 in Toronto, Dsquared2 is the result of the creative collaboration between twins Dean and Dan Caten, who were born to Italian parents. From the start, the duo attracted attention for their ability to blend the elegance and glamour of Italian fashion with the grit and energy of North America. Their journey has been one of dreams, challenges, and ultimate success, elevating them to global stardom in the fashion industry.
Success came in the early 2000s when the Catens designed costumes for Madonna’s dancers during the iconic Confessions Tour. This collaboration marked the beginning of an upward trajectory, bringing the brand into the spotlight and leading to partnerships with top models like Naomi Campbell, Eva Herzigová, Karolína Kurková, and Fernanda Tavares. By then, Dsquared2 had firmly established itself as a groundbreaking force in fashion, known for its innovative mix of styles, cultural references, and historical nods.
Milan, the heart of global fashion, became the twins’ second home. In 2004, they opened their first boutique there, making the city their operational headquarters and building a deep connection with both the local audience and the international fashion community.
A Location Curated to Perfection: “Obsessed2”
The 30th-anniversary show took place in an exclusive venue, Dsquared2 Bros Co., which was transformed into an immersive celebration of fashion and culture. Name of the collection, “Obsessed2,” was a tribute to the passionand dedication the Caten brothers have poured into their work over the years. The venue, rich with references to American street culture, was a visual masterpiece, complete with murals, street signs, exposed air conditioning units, and manhole covers — evoking the raw energy of New York City.
This environment felt more like a nightclub than a runway show. The backdrop resembled a cinematic studio, and every detail was designed to transport the audience into the vibrant world of the Catens. Guests arrived at the event in vintage cars, and the runway was charged with the energy of models exuding confidence and power. More than just a fashion show, it was a celebration of music, fashion, and dance, reflecting the creative spirit of Dsquared2.
A Tribute to Julie Enfield: The Everlasting Muse of the Catens
Among the most emotional moments of the night was the tribute to Julie Enfield, the woman who inspired and supported the Caten brothers since their teenage years. In a heartfelt letter, the twins recalled how they met Julie in 1976, when they were only 12 years old in Toronto. She became a mother, a guide, and a muse, profoundly shaping their lives by offering them a safe refuge and teaching them to believe in themselves.
Julie introduced them to the world of fashion and culture, taking them to the clubs of Toronto, where they learned to embrace freedom and express themselves. Even after they moved to Milan, Julie remained a constant presence, continuing to support them. Her strength and determination, especially during her long battle with Parkinson’s disease, left a lasting mark on the brothers’ journey.
For them, this runway show was more than just a celebration of the brand. It was a heartfelt dedication to Julie, a person who forever changed the course of their lives.
The Highlights DSQUARED2 FW25: Denim, Leather, and Attitude
DSQUARED2 FW25 collection was a perfect representation of Dsquared2‘s bold philosophy. Featuring vintage denim, hypersexual silhouettes, leather, bold prints, and an energetic attitude, the collection displayed the brothers’ signature exploration of sensuality and provocation.
On the runway, iconic models like Naomi Campbell strutted with a voluminous wig and her trademark walk. Isabeli Fontana wore a daring dress with a high slit, while Amelia Gray donned an outfit reminiscent of the legendary Bob Mackie creation worn by Cher at the MET Gala. The collection’s sensuality was apparent, with bold looks that celebrated freedom, glamour, and the rebellious spirit of fashion.
The collection also featured collaborations with emerging designers like Magliano, Julie Filippas from Better, and the Chara group from New York. These partnerships injected fresh, innovative elements into the show while remaining true to the essence of the Dsquared2 brand.
The Party Continues: Doechii and the Musical Performance
After the runway show, the celebration continued with a live performance by Doechii, who captivated the audience with her dynamic music. Event evolved into an all-night-long celebration, blending fashion and music into a thrilling spectacle of energy and fun. The audience danced and celebrated, marking 30 years of Dsquared2, a brand that has successfully combined fashion, provocation, and rebellion.
Night ended with a dramatic finale, featuring Brigitte Nielsen dressed as a policeman and escorting the Caten brothers down the runway in a police car. The twins, dressed in black tuxedos, symbolized a brand that has remained rebellious, yet sophisticated, over three decades.
Fashion Without Boundaries: Dsquared2 and the Celebration of Freedom
The success of Dsquared2 lies not only in its designs but also in its community. Over the past 30 years, the brand has evolved into much more than just a fashion label. It has become a symbol of lifestyle, philosophy, and freedom. The vision of the Caten brothers, combined with the influence of figures like Julie Enfield, has transformed the fashion world. Dsquared2 has made provocation a virtue, encouraging others to embrace their true selves.
DSQUARED2 FW25 Look
