Nostalgic tribute to 1960s Hollywood
The Paris Fashion Week Men’s continues to dazzle with the presentation of Amiri’s FW25 collection, a brand known for its unique approach to fashion, blending haute couture with streetwear aesthetics. Founded by Mike Amiri in 2014, the brand has built its identity on a distinct Californian and rock-inspired vision. This aesthetic has made the label a significant player in the luxury fashion world, offering a perfect blend of high-end tailoring and streetwear influences. The FW25 collection marks another milestone in the brand’s evolution, featuring a co-ed runway and the introduction of womenswear alongside menswear, showcasing the brand’s growing versatility.
Amiri draws inspiration from the Californian lifestyle, especially the rock scene and the rebellious spirit of Los Angeles. This fusion has established the brand as a leader in contemporary luxury fashion. The FW25 runway show took place on the third day of Paris Fashion Week, closing the day with a strong statement that solidifies Amiri’s place among the most relevant names in the industry.
Amiri FW25: A Journey Between Past and Present Luxury
Mike Amiri’s FW25 collection revived the essence of California glamour with roots in the 1960s. Amiri FW25 reimagined the Hollywood club scene, featuring a “Club Amiri” that embodied the city’s nightlife. The set featured cocktail tables, dim lighting, velvet seating, and waiters offering shots to guests, setting the mood before the show began.
The atmosphere felt intimate, glamorous, and full of character, bringing the spirit of old Hollywood to life.
Front-row guests included notable figures such as NFL star Stefon Diggs, “Pose” actor Jeremy Pope, and K-pop sensation Sunwoo. Models strutted down the runway to Marvin Gaye’s “Let’s Get It On” and other seductive ’70s funk tracks, creating a vibrant and sensual energy throughout the event.
FW25 Collection: A Fusion of California Glamour and Contemporary Luxury
Amiri FW25 collection celebrates California’s glamour while embracing contemporary luxury. The designer presented a co-ed show, demonstrating how colors, fabrics, and proportions blend seamlessly across both menswear and womenswear. Key pieces from the collection included generously cut double-breasted suits, leather trench coats, bomber jackets, and preppy cardigans. This mix of formal and casual styles exemplifies Amiri’s signature fusion of sartorial craftsmanship and laid-back Californian cool.
The color palette for FW25 was refined, with shades of amethyst, ruby, amber, and brown. Each look was elevated by embellishments such as rhinestones, sequins, and intricate metallic embroidery, adding a touch of rockstar glamour to the collection. The designs looked back at the glamour of the ’60s while embracing a fresh approach to luxury.
Notably, the womenswear debut took center stage for the first time on the runway. While the brand has offered womenswear pieces for some time, this show marked a significant shift, with fluid silk dresses and sleeveless knit tops making their way onto the runway. The womenswear collection is an extension of Amiri’s menswear tailoring, showcasing the brand’s evolution and versatility.
Accessories and Details: A Luxurious Touch in Simplicity
Amiri’s FW25 collection paid meticulous attention to detail, showcasing the designer’s expertise in tailoring. Accessories like leather handbags, sunglasses, and belts added an extra layer of luxury to each look. Jackets were adorned with large brooches on the collars, giving them a sophisticated yet vintage flair. The collection successfully blended opulence with effortless Californian ease, delivering a range of looks suitable for both daytime and evening wear.
Amiri FW25: The Future of Contemporary Luxury
While Amiri remains grounded in its Californian roots and rock-inspired aesthetic, it has evolved into a key player in contemporary luxury fashion. The FW25 collection demonstrates the brand’s ability to innovate while staying true to its heritage. However, the question remains: what does wearing these garments mean today? While the craftsmanship and styling are impeccable, the collection doesn’t fully address why revisiting this era is relevant for luxury customers today. Despite the beauty and precision of each look, the collection lacks a deeper narrative about its significance in the modern context.
With its recent acquisition by the OTB Group, Amiri is poised for further growth, solidifying its position in the luxury fashion world. As the brand continues to evolve, it will undoubtedly attract those seeking contemporary luxury with a nod to the past, blending timeless elegance with a forward-thinking vision of style.
