Dandyism between Subcultures and Japan
Louis Vuitton Men FW25 collection, presented at the Louvre, represents an incredible fusion of dandyism, subcultures, and Japanese influences, alongside contemporary fashion. With the evocative title “Remember the Future,” designers Nigo and Pharrell Williams created a collection that explores the concept of cultural heritage, blending the past with the future in an innovative way. The primary inspiration is dandyism, but with a modern twist leaning towards streetwear.
The reinterpretation of this style by Nigo and Pharrell blends Japanese subcultures and Western culture, creating a vibrant and innovative atmosphere. “Remember the Future” is not only the collection’s title but an invitation to reflect on the relationship between tradition and innovation. The title suggests a return to the past, but with the awareness that the future will shape and transform what we know. This is also reflected in the exhibition setup, where the brand’s history intertwines with futuristic creativity.
Louis Vuitton with Creative Director Pharrell Williams Unveils FW25 Collection at the Louvre
In the heart of Paris, Louis Vuitton unveiled its highly anticipated FW25 collection during the Paris Fashion Week 2025. The event marked the beginning of the men’s fashion week, setting the stage for one of the most important moments in the fashion calendar. Despite facing internal challenges, the LVMH group managed to organize a world-class event that captured the attention of critics, fashionistas, and international celebrities. The collection presented was the result of a collaboration between Pharrell Williams and Nigo, two globally renowned designers who united their forces to create a collection blending streetwear and haute couture. This is not the first collaboration between Nigo and Louis Vuitton; the brand had already embraced global influences with Virgil Abloh.
The Collection Reveals Streetwear Inspired by Dandyism, Rooted in the Designers’ Subcultural and Japanese Heritage
Louis Vuitton Men FW25 collection goes beyond being just an example of haute couture; it tells a stylistic narrative rooted in the past, yet looking forward to the future. The main inspiration is dandyism, yet transformed into contemporary streetwear. Nigo and Pharrell’s interpretation is unique: a fusion of Japanese subcultures and Western culture, creating a dynamic and forward-thinking vibe.
“Remember the Future” isn’t just the title but a prompt to reflect on the relationship between tradition and modernity. The title suggests revisiting the past, but with the understanding that the future is bound to shape and transform what is known. This connection is evident in the exhibition, where the brand’s heritage merges with futuristic creativity.
Louis Vuitton FW25 Men’s Collection
The runway show, held in one of Paris’ most iconic spaces, the Cour Carrée of the Louvre, was as impressive as the collection itself. The circular runway was surrounded by 24 display windows that rotated around the audience, showcasing pieces from the Louis Vuitton archive. Each window was adorned with flowers, monograms, and other symbols representing the brand’s legacy. A QR code was integrated into the display, allowing visitors to order pieces in real-time, merging fashion and technology in an innovative way.
At the heart of the event, the Orchestre du Pont Neuf performed a variety of tracks, including original compositionscreated specifically for the show. The entire experience immersed the audience not only in fashion but also in a sensory journey, involving sounds, lights, and colors, creating a multisensory experience that complemented the collection’s themes.
Sartorial Silhouettes, Leather Goods, and Accessories
The silhouettes presented were the perfect combination of elegance and functionality. The tailored lines, characteristic of dandyism, were interrupted by the inclusion of Louis Vuitton’s iconic leather goods and accessories. Bags, backpacks, and luggage took center stage, reinforcing Louis Vuitton’s position as the world leader in accessories. The models wore garments that seemed to come from another era but were reinterpreted in a modern way, making them relevant and highly desirable for today’s fashion-conscious audience. These accessories were not merely functional but represented objects of desire, perfect for the modern traveler looking to carry luxury and quality with them.
Season Highlights and the Influence of Japanese Design
The collection introduces several novelties that are likely to become iconic. These include the Cherry Blossom Damouflage in sakura pink, floral trunks created in collaboration with artist Azuma Makoto, LV ButterSoft sneakers, LV Remix hiking boots, and the new padded LV Yeti boots.
These pieces celebrate Japanese culture, blending seamlessly with Louis Vuitton’s identity. Beyond the styling, the brand has created a captivating narrative that embraces multiculturalism and the globalization of fashion. The vibrant colors, reinterpreted Damier patterns, and innovative designs reflect how Louis Vuitton is constantly rethinking its visual language.
A Revolution Between Japan and Afro-descendant Culture
One of the most significant innovations in this collection is the merging of Japanese and Afro-descendant cultures, a blend that is evident in many of the garments presented. Pharrell and Nigo, prominent figures in the music and fashion industries, have designed a collection that goes beyond just clothing. It represents a global and unique style.
The collection opens with elegant sartorial looks, followed by bomber jackets, leather coats, cardigans, jeans, and an explosion of logos. These elements align with the brand’s “LVERS” philosophy, blending diverse styles and influences, which is a testament to Louis Vuitton’s ability to unite different worlds through fashion.
Louis Vuitton: A Dialogue Between Asia and America
Louis Vuitton has always had a global vision, but this collection specifically focuses on the Asian market, a strategic move that is not coincidental. With possible tariff changes looming, the brand has strategically turned to the Asian market, responding to commercial challenges.
By focusing on both the Asian and American markets, Louis Vuitton has created a fusion between culture and commerce, using fashion as a tool to connect two of the largest luxury markets. This combination of cultural influences resulted in a collection aimed at a new generation, one that is young, dynamic, and ready to embrace a globalized world.
The journey between Paris and Shibuya, symbolic of the fusion of Japanese tradition and European style, continues to be a key point of reference in fashion today. Whether this approach will continue to captivate future generations remains to be seen. However, what is clear is that Louis Vuitton has found a way to tell a story of innovation, rooted in culture and history, while projecting the brand into a future that embraces new frontiers.
