Tortona Design Week 2025

The Creative Revolution that Transforms Design into Connection

After the overwhelming success of the previous edition, which saw over 100,000 visitors, exhibitors from all over the world, and a series of impactful side events, Tortona Design Week 2025 is preparing to return. This time, it will offer an even bolder and more stimulating experience.

This year, the Milan design event, which annually attracts the best of international creativity, is positioning itself as a key reference point. It aims to explore the new frontiers of innovation and sustainability.

In perfect harmony with the theme of Fuorisalone 2025, “Connected Worlds”, Tortona Design Week 2025 will lead a profound reflection. The focus will be on the power of creative connections in contemporary design.

In an increasingly globalized world, digitalization and the blending of ideas are transforming every aspect of daily life. Design is no longer a solitary act. Instead, it is the result of interactions, collaborations, and exchanges of ideas across various fields and disciplines.

In this context, the Design rEvolution is not just a challenge. It is a true evolution, where technology, sustainability, and inclusion intertwine to define a new design era.

Milan Design Week 2025

From April 7th to 13th, 2025, Milan will become the open-air laboratory of this transformation, serving as an international meeting point. Designers, engineers, artists, scientists, and entrepreneurs will have the opportunity to interact and collaborate, bringing to life projects that challenge the boundaries of traditional design.

In this scenario, new technologies and artificial intelligence will play a central role, opening new horizons for creativity and the design business, fueling a continuous search for innovation. This innovation will span every sector.

Key Players in the Design rEvolution

Among the most anticipated figures in this edition are brands and entities that represent the forefront of design and innovation.

Hilti, a global leader in construction and structural design technologies, will bring highly innovative solutions dedicated to improving energy efficiency and sustainable infrastructure.

Similarly, Konzepthaus, a leading name in creative consulting, will stand out for its ability to build interdisciplinary teams with a strong focus on mobility and digital design.

Another notable name is Ploom, a brand renowned for its innovations in technology and lifestyle. It will present its heated tobacco devices, a perfect fusion of advanced technology and refined design.

Other prominent exhibitors include Lechler Spa, a leader in paints and coatings, and nhow Milano, an iconic hotel in the heart of the Tortona Design District. nhow Milano will participate as the venue for the official press conference and as an exhibition space, hosting some of the most surprising and creative installations of the entire event.

KIWI, specializing in vaping devices, and artist Rafael Lanfranco are other entities that will contribute to making this edition unique.

Prestigious names such as Garde Italy, Kellogg’s, Letright Industrial Corp., Peter Linnett, Ricoh Company, Switzerland Global Enterprise, and Zip Zone Events will showcase their innovative solutions in sustainability, visual communication, and industrial technology.

Design Meets Benin: Foret des Signes

A particularly interesting aspect of Tortona Design Week 2025 will be the section dedicated to the social responsibility of design. This year, the event will feature “Foret des Signes, Conception pour Benin,” a visual and experiential installation. It demonstrates how design can become a tool for social change. The rEvolution is not only about technological progress but also about design’s ability to generate tangible and concrete changes. These changes transcend geographical and cultural boundaries.

The installation is created in collaboration with the L’Abbraccio Association, which is active in Benin in healthcare, education, and agriculture. The project is conceived as an urban furniture element. It stimulates the senses through colors and sounds, bringing the audience closer to the history and traditions of a vibrant and complex land.

Its mission is to raise awareness of crucial issues such as poverty, education, and the role of design in creating new opportunities for local communities. The project shows how design can be a driver of social evolution, beyond aesthetic and functional value.

Tortona Design Week 2025: All the Newest Highlights

Tortona Design Week 2025 positions itself as a living laboratory of innovation, where the boldest ideas and most visionary solutions take shape.

This is an event that not only celebrates design but reinvents it, transforming it into a sensory and interactive experience capable of challenging conventions and inspiring new ways of thinking.

Each installation, project, and intervention is an opportunity to explore the future of design in all its facets: from sustainability to technology, from art to social interaction. Tortona Design Week becomes the ideal place for creators, visionaries, and pioneers who want to be at the forefront of change, anticipating trends and forging new paths for tomorrow.

nhow Milano: The Creative Hub of Tortona Design District

A leading role will be played by nhow Milano, an icon of the Tortona Design District and part of the nhow Hotels & Resorts lifestyle brand, belonging to the international group Minor Hotels, which operates over 560 properties in 58 countries. nhow Milano is a true creative hub, where fashion, art, and innovation meet to offer a unique and surprising experience. With its eclectic style and constantly evolving artistic installations, nhow Milano confirms its role as a reference point for the world of creativity, hosting the official press conference of Tortona Design Week 2025 and offering its spaces for exceptional installations.

Ploom: Connected Sensations

At the heart of this creative revolution, various projects will interpret the vision of the Design rEvolution. Ploom, a leader in the heated tobacco sector, will present “Connected Sensations,” an immersive experience that transforms design into an emotional and sensory narrative. The exhibition space on Via Tortona 32 will host six artists from the Ploom Design House, engaged in exploring experiential design through interactive installations and digital suggestions. Following the success of last year, Ploom returns to Milan Design Week, offering a journey that combines digital art, interactive effects, and sophisticated aesthetics to redefine the connection between experience and design.

Konzepthaus: Haus of Automotive

Konzepthaus, a leading name in creative consulting, will launch the “Haus of Automotive” project, dedicated to the future of mobility. The program includes the CMF Conference on April 7, focusing on the evolution of materials in the automotive sector, a day dedicated to UX, Italian design, car culture, and the future of luxury on April 8, and from April 9 onwards, exclusive exhibitions by partner brands Zeekr and Lotus.

Hilti: Hilti Hero Hub

Hilti, a global leader in advanced construction technologies, will debut at Fuorisalone with the Hilti Hero Hub, an interactive experience combining art, technology, and innovation. In this unique space, cutting-edge tools and engaging installations will bring to life the mission of “Making Construction Better,” highlighting the crucial role of Makersand presenting a new, sustainable, and visionary approach to the construction industry.

The Hilti Hero Hub will feature inspirational talks and practical demonstrations, showcasing how innovation can transform the construction world, making it more efficient, sustainable, and creative. It’s an unmissable opportunity to discover how technology can redefine the future of construction, creating solutions that improve every aspect of the sector.

Ombra: Design for the Outdoors

The exhibition will also be enriched by numerous brands and designers, including Ombra, which will explore new frontiers in outdoor design, blending advanced technology and sustainability to redefine the concept of comfort in the open air.

Lechler Spa: Color Design – The Way of Living Emotions

Lechler Spa, with “Color Design – The Way of Living Emotions,” will transform color into an emotional experience, creating environments that inspire well-being, connection, and transformation.

Rafael Lanfranco: Visual Identity and Design

Rafael Lanfranco will offer an artistic reflection on visual identity and design.

Make a Mark: Packaging at the Center of Global Design

Make a Mark will create a dialogue between designers, brands, and media, positioning packaging at the heart of global design.

GUESS: Innovation in Fashion Design

GUESS will showcase an innovative vision of fashion design, combining material research and new forms of stylistic expression.

KIWI Vapor: Technology and Design in Vaping

KIWI Vapor, Italy’s leading brand in electronic cigarettes, will revolutionize the concept of technology applied to vaping, combining sophisticated design with high performance.

Collaboration with Double Malt

Tortona Design Week is organized in collaboration with Double Malt, an integrated communication agency that, for the third year, is curating the communication strategy, translating its rEvolution into storytelling and identity.

Foret des Signes – Conception pour Benin: Design and Social Responsibility

Tortona Design Week is not only a reference point for innovation and creativity, but also a driver of social change. This is demonstrated by the “Foret des Signes – Conception pour Benin” project. It is an iconic installation: a bench symbolizing meeting and sharing.

Created in collaboration with the L’Abbraccio Association, the project aims to raise awareness among the public and designers about poverty and social responsibility issues.

It demonstrates how design can become a concrete tool for creating new opportunities for growth and development.

Other Participants

Completing the exhibition lineup, among the participants are Decor Lab, Garde Italy, Impefettolab, Kellogg’s Extra, Kinder Sorpresa, Lexus, Peter Linnett, Ricoh, Switzerland Global Enterprise, and Zip Zone Events. These brands will bring innovative contributions across various sectors, from interior architecture to industrial production, applied arts to technology.