The “Seductive” Man in the Cosmopolitan World
The Emporio Armani runway show represents the evolution of the parent brand, Giorgio Armani. These two complementary brands embody two different souls, where fashion can truly express itself at its best in Milan.
Emporio Armani is now a mature project in the fashion world. It can tell the story of contemporary society with exceptional precision. Located in Zona Tortona, Milan, at the Armani Silos, the space welcomed guests in a neighborhood that is becoming a hub for fashion and design.
What Emporio Armani expresses today is an international, cosmopolitan Milan that knows how to make its voice heard. A blend of marketing and communication in a concise form, but at its core lies one key ingredient: the heritage of the Maison, which has long been working with tailoring and materials.
By revisiting this, we can see how, season after season, Emporio Armani has gained credibility, at times even surpassing its “parent” Giorgio Armani. Yet, both brands bear the signature of the King of Milanese fashion, who, despite his age, continues to tirelessly work on fashion, details, and overall vision.
“Seducing” is the Theme of the FW25 Collection
The iconic photo with all the looks and models, rarely changing in casting, is a highlight. We now know the models as well as the designer himself. It’s a perfect formula that each time deserves to be discovered to reveal its secrets. To defy time, there is only one way: work hard and never compromise.
The collection features meticulously crafted garments, a hallmark of Giorgio, with a man who is impeccable and well-groomed. On the third day of Fashion Week, two visions of man stand in contrast: Dolce & Gabbana on one side, Emporio Armani on the other.
The set also contributes to the experience. In addition to the long neon lights, a luminous totem at the center displays “Emporio Armani Via Manzoni 31 Milan.” This refers to Giorgio Armani’s new jewel, a multi-story building housing a restaurant, bookstore, flower space, and boutiques dedicated to beauty, men, women, and children.
This universe represents the pinnacle of Milan’s fashion district, between his residence on Via Borgonuovo and Via Montenapoleone. In the same location, we also find Armani Privé, the nightclub, and the Armani Hotel. It’s the address many call the Armani Empire.
Emporio Armani FW25 Collection
The Emporio Armani FW25 collection plays with refined fabrics, from brocades to animal prints, velvets to modern textures, capturing the essence of a contemporary, dandy-inspired man.
The collection is titled “seductive,” a term that etymologically means “to lead away” or “to take aside.” Originally, the word had a neutral or negative connotation, referring to the act of diverting someone from a path or behavior, often through deception or persuasion. Giorgio Armani takes us “far away” at the end of the show, revealing the true essence of this seduction.
Towards the 2026 Milan-Cortina Olympics
However, the seduction only becomes evident after an introduction to the snow-themed collection, especially captivating ahead of the 2026 Winter Olympics in Milan-Cortina. The brand is concluding its “Winter Tour,” visiting prominent ski resorts, including Bormio in Valtellina, staying close to their customers during the winter holidays.
In this context, a new lifestyle concept is emerging, linked to winter sports and après-ski: exclusive parties where guests, dressed in technical clothing, dance outside while sipping refined cocktails. Emporio Armani is exploring this world, and for the upcoming season, proposes 13 looks combining technical materials with a color palette of purple, yellow, brown, and blue. Accessories include backpacks, hair that doubles as balaclavas, and large utility pockets covering jackets. Scarves are designed to be intertwined when worn and padded with the same fabric as the coats.
Playing with Extreme Elements
A simulated wind, accompanied by sound, leads into the FW25 collection, opening with a pine green pinstriped suit with a vest. As always, the Emporio Armani man embodies seduction. For the brand, seduction means attraction and fascination, an art practiced through words, gestures, and style.
This seduction is also a place: intimate, refined, and enveloping, like an exclusive club, a lounge, or a conversation circle where time seems to slow down.
Emporio Armani Autumn-Winter 2025-26 Collection
The Emporio Armani Autumn-Winter 2025-26 collection presents a man embodying effortless elegance, even daring with the audacity of wearing a tie. His look is impeccable: long coats and stoles in luxurious long-haired fabrics, blazers with sharp lapels and structured shoulders, paired with wide, high-waisted trousers, accentuated by deep pleats and completed with thick-soled shoes. Animal prints subtly emerge in coats, shirts, and loafers, while sweaters in metallic yarns add a discreet touch of brilliance.
Between Formal Wear and Casual Looks
The seductive man of Emporio Armani stands out for his relaxed elegance. His tie is bold and never conventional, always carefully designed in terms of cut, tailoring, and material. The entire wardrobe celebrates the body without constraining it: leather overcoats and blazers feature side slits for a perfect fit, while short cardigans accentuate the waist.
Accessories, like leather gloves and bags, come in travel versions or as large clutches, ideal for work or leisure. The color palette favors gray, already a trend for FW25, given its extensive use in many Milan Fashion Week shows. Among the colors, orange and earthy browns stand out, exuding elegance through their shine. Burgundy also makes an appearance in several looks.
Emporio Armani FW25 Looks
The looks also stand out for their hairstyles, ranging from classic flat caps to sailor hats and other variations. Special attention is given to prints and maximalism, with jackets featuring oriental decorations, inspired by the designer’s travels. A play of colors and embroidery pairs with velvet trousers, while brocades close the FW25 collection, signaling how quiet luxury is giving way to new creative visions.
At the runway show’s finale, there are outfits adorned with decorations. One pair of models features him in an Arab-style hat, perfect for festive occasions. Emporio Armani’s elegance is expressed not only in tailoring but also in materials, which, with metallic threads, shine brightly, ready for the upcoming winter holidays. Both women and men express a new light with Armani.
