The art of reinventing itself for 110 years
Chanel Haute Couture SS25 – The year 2025 marks a historic milestone for Chanel as it celebrates 110 years of Haute Couture. To honor this extraordinary legacy, the Maison unveiled its Spring-Summer 2025 collection with a unique fashion show that perfectly captured the brand’s essence and its innovative spirit.
Despite the absence of Matthieu Blazy, who will officially assume his role as creative director in October 2025, the collection did not fail to impress. Designed by Chanel’s in-house creative studio, it highlighted the collective strength of its skilled artisans. This event was not merely an anniversary celebration but a tribute to Chanel’s storied history, its unparalleled craftsmanship, and its vision for the future—driven by courage and innovation.
The show took place at the iconic Grand Palais in Paris, a venue deeply connected to the brand and a symbol of French art and culture. The scenic design, crafted by Willo Perron, transformed Chanel’s signature double-C logo into suspended runways that intertwined to form an infinity symbol. This artistic detail served as a powerful reminder of the timeless nature of Chanel, celebrating over a century of elegance and excellence.
A Film to Showcase Chanel’s Savoir-Faire
As part of the 110-year celebration, Chanel also produced a short film documenting the behind-the-scenes process of its Haute Couture collection. Directed by Thierry Demaizière and Alban Teurlai, the film invites viewers into the ateliers on Rue Cambon, revealing the meticulous preparations in the days leading up to the show.
Through the voices of premières and artisans, the film highlights the dedication and attention to detail that define every piece of couture. It also features interviews with some of Chanel’s muses and ambassadors, including Vanessa Paradis and Marion Cotillard, who share their personal connections to the brand and the emotions evoked by its creations.
This short film goes beyond showcasing manual craftsmanship. It emphasizes the emotional value of Haute Couture, for both its creators and its wearers. It stands as a heartfelt tribute to Chanel’s unique savoir-faire and a visual testament to the exceptional artistry the Maison has preserved for more than a century.
The Iconic Chanel Codes in the SS25 Collection
The Spring-Summer 2025 collection pays homage to Chanel’s timeless design codes. Every detail tells a story, seamlessly blending the brand’s heritage with a forward-looking perspective.
The color palette masterfully contrasts the classic black and white—hallmarks of the Maison—with a spectrum of vibrant hues, used to create bold and unexpected combinations. Tweed, an iconic fabric synonymous with Chanel, has been reimagined with innovative textures, including an elegant labyrinth motif.
The silhouettes reflect the Maison’s rich tailoring tradition. Jackets feature distinctive details, such as vertical button arrangements and black trims that outline the garments as if sketched by hand. Skirts and trousers balance beautifully with lightweight fabrics like georgette, voile, and ruffles, bringing movement and softness to the collection. Evening gowns add a final touch of sophistication, embodying the essence of timeless refinement.
Accessories were kept minimal, emphasizing the purity of the designs. Models wore identical shoes, while thin black belts subtly highlighted the waist. Black bows adorned collars, adding a touch of understated elegance that is unmistakably Chanel.
A Lesson in Collective Excellence
This collection is not just a celebration of Chanel’s storied history but a testament to the power of collaboration. In the absence of a creative director, the Maison demonstrated that the true heartbeat of the brand lies in the collective talent of its artisans.
Each piece is the result of a harmonious blend of tradition and modernity—a balance that Chanel continues to master through the tireless dedication of its atelier teams. In France, the terms “studio” and “atelier” evoke spaces of boundless creativity, where magic comes to life without restrictions. It is in these sacred spaces that the legacy of Mademoiselle Chanel lives on, nurtured by skilled hands and passionate hearts.
Although the show lacked an explicit narrative, it told a profound story: the story of a brand that has upheld its identity through the decades, drawing strength from the expertise and devotion of those working behind the scenes.
Chanel Haute Couture SS25: Timeless Elegance Inspiring the Future
In a constantly changing world, Chanel remains a symbol of stability and sophistication. The SS25 collection not only commemorates 110 years of Haute Couture but also imparts an essential lesson: creativity transcends time when it is shared.
Once again, Chanel has proven to be a beacon of elegance, innovation, and professionalism. This anniversary is not only a celebration of the past but also a glimpse into what the future holds for the brand.
Balancing tradition with modernity, Chanel continues to reinvent itself while staying true to the values that made it an icon. As we look forward, we can only imagine the remarkable chapters that await in this extraordinary story.
