London Fashion Week - February 2025

The Official Schedule and Highlights Not to Miss

London Fashion Week February 2025 will take place from February 20 to 24, marking the start of the fashion month. The official schedule confirms an edition focused on innovation and challenges, with major brands increasingly opting for Milan and Paris runways. However, London maintains its unique identity, emphasizing support for emerging designers and local fashion schools.

An Evolving Schedule: Between Runways and Presentations

Presentation formats remain a strategic solution to manage costs, while evening events continue to be a key aspect of London’s fashion lifestyle. February 20 will feature an array of unmissable events:

Blue Nude, a slow fashion brand, will present The Art Party, celebrating color and London-based craftsmanship.
Fashion Hong Kong will host exclusive runway shows and a party to unveil its AW25 collection.
Brockmans will kick off the week with the GIN Opening Party.
Pull&Bear will launch Canvas for Creativity, a special event at Selfridges in collaboration with emerging designers Chet Lo and Johanna Parv.

The Role of Fashion Schools: A Fundamental Pillar

London Fashion Week places a strong emphasis on fashion schools, which have shaped the global creative landscape. On February 20 at 9:00 PM, the Central Saint Martins MA Fashion show will take center stage, followed the next day by the London College of Fashion showcase.

The Biggest Names at London Fashion Week

The event will be opened by Harris Reed and closed by Burberry, two brands embodying the new direction of British fashion. Other notable names include Paul Costelloe, Mithridate, Richard Quinn, Simone Rocha, Erdem, and more.

Burberry aims to solidify its comeback under creative director Daniel Lee, with the goal of reclaiming its status in the luxury market.
Mithridate introduces its new creative director, Daniel Fletcher, who will bring a fusion of British and Chinese influences.
Sinéad O’Dwyer, returning from Copenhagen Fashion Week, will showcase her innovative fabric modeling technique, based on real body casts.
Erdem Moralioglu MBE continues to captivate with his narrative-driven, romantic collections.
Conner Ives stands out as an emerging talent with collections inspired by American style.
Simone Rocha maintains her balance between fashion and art, with dreamy, feminine designs.
Dimitra Petsa for Di Petsa, renowned for her iconic wet look, keeps winning over celebrities with her mythology-inspired aesthetics.

BFC NewGen and Support for Emerging Designers

The BFC NewGen program continues to spotlight fresh talent, featuring names like Lueder, Di Petsa, Charlie Costantinou, Sinéad O’Dwyer, Pauline Dujancourt, Kazna Asker, Chet Lo, Tolu Coker, Paolo Carzana, Yaku.

Additionally, the British Fashion Council (BFC) has received an additional £1 million in funding from the Department for Digital, Culture, Media & Sport to support emerging designers, securing runway venues, covering presentation costs, and providing business mentoring. Among the emerging brands making waves are Ashish, Maison Sara Chraïbi, and Maison Artc.

Challenges Facing London’s Fashion Scene

London Fashion Week takes place in a complex landscape: the impact of Brexit, rising production costs, and financial difficulties require designers to be strategic in budgeting and presentation formats.

Leadership Changes at the British Fashion Council

Finally, a major industry shift: Laura Weir, current Executive Creative Director of Selfridges, will succeed Caroline Rush as CEO of the BFC starting April 28, 2025, following Rush’s resignation announced last December.

London Fashion Week February 2025 is set to be an event balancing tradition and innovation, strongly supporting the next generation of designers while keeping a keen eye on industry shifts.