A Court Without Boundaries: René Lacoste’s Invitation
The Paris Fashion Week in March 2025 presented Lacoste FW25, a collection that marks a significant milestone in the brand’s evolution. Under the creative direction of Pelagia Kolotouros, Lacoste has entered a new era, blending tradition and innovation with impressive finesse.
The collection, titled “An Invitation”, pays homage to René Lacoste’s transformation in the 1930s from tennis champion to entrepreneur, while shaping the world of men’s fashion.
This collection is more than a tribute to the brand’s past; it’s a celebration of the Lacoste spirit. It invites everyone to break down social barriers, creating an atmosphere of inclusivity and creativity where all participants contribute to the flow of cultural exchange. It reaffirms Lacoste’s commitment to building connections, just as René Lacoste did when he invited influential figures to his dinners in the 1940s.
Location: A Tennis Court as a Metaphor for Encounter and Creativity
The chosen venue for this show was as symbolic as it was visually striking: a tennis court. This setting perfectly symbolizes both the competitive nature and the collaborative spirit of Lacoste. The empty stands and circular formations, resembling tennis balls turned into seats, invited guests and models to move seamlessly through the space. The red of the clay courts dominated the scene, while the design of the “court” incorporated black lines and chairs, evoking the game of tennis in a new, artistic form.
Venue itself, Philippe Chatrier Stadium at Roland Garros, is one of the most iconic tennis stadiums in the world. This is where legendary players like Rafael Nadal and Roger Federer have made their mark. The symbolism of the location ties into Lacoste’s legacy, highlighting the brand’s deep connection with the sport.
In addition to celebrating Lacoste’s history, the location itself reflects the brand’s spirit of inclusivity. The “court” created for the show serves as a metaphor for a space where boundaries are erased, and all talents are invited to the table. This mirrors the atmosphere that René Lacoste fostered in his dinners during the 1940s, where he brought together athletes, actors, fashion icons, and industry leaders to share ideas and grow together. Collection “An Invitation” mirrors this spirit by breaking down barriers and encouraging creative collaboration.
The Looks of the FW25 Lacoste Collection: A Meeting of Elegance and Sport
Lacoste FW25 collection introduces a perfect blend of sporty and tailored elements. Inspired by René Lacoste’s social dinners in the 1930s, the collection reimagines the meeting of sports and fashion in a sophisticated, contemporary way. Under the creative direction of Pelagia Kolotouros, Lacoste’s iconic designs evolve into sport-inspired yet sartorial pieces that speak to the modern era.
Details are key in this collection. The designer’s craftsmanship shines through in intricate embroidery and luxurious materials. These elements celebrate Lacoste’s heritage, transforming the sportswear tradition into something truly refined. Each piece, from structured blazers to asymmetrical tops, flows effortlessly between formal and casual. The designs echo René Lacoste’s lifestyle, where he mingled with influential figures from various walks of life, shaping modern culture and style.
Performance Fabrics Meet Luxurious Materials
FW25 collection moves beyond simple sportswear, incorporating technical fabrics and luxurious materials like cashmere and wool. This marriage of performance and luxury defines the collection’s versatility, allowing pieces to transition effortlessly from day to evening.
Reflective nylon, tulle, and fine knitwear are combined with tailoring and sophisticated cuts, such as pleated skirts and double-breasted wool blazers. The result is a seamless fusion of sportand luxury that fits both the active lifestyle and the urban world.
Accessories: Adding a Touch of Iconic Lacoste
In addition to the standout clothing pieces, the accessories of the FW25 collection are essential to completing the look. The iconic crocodile-shaped pins are featured prominently, adding a playful touch to otherwise sophisticated outfits. Bags, like the reinterpreted Lenglen bag, also make a significant statement. This bag, inspired by the movement of a pleated tennis skirt, has been reimagined for a modern audience, available in new sizes and designs.
The accessories add depth to the collection’s theme of inclusivity and talent. They provide a way for wearers to connect to the heritage of the brand while embracing the future of fashion. Furthermore, Lacoste’s approach to footwear also emphasizes comfort, with designs that balance style and functionality. Whether it’s classic sneakers or more refined pieces, the accessories are essential to the Lacoste lifestyle.
A Timeless Color Palette Reflecting Lacoste’s Iconic Elegance
The color palette of FW25 draws inspiration from Lacoste’s timeless shades, combining soft neutrals with more vibrant, saturated hues. Green, a staple of Lacoste’s heritage, is prevalent throughout the collection, complemented by white, black, and warm camel tones. These colors evoke an air of refinement that is perfect for both day and night.
The introduction of brighter tones, including fuchsia, adds a dynamic touch to the collection, making it feel fresh and contemporary. These vibrant hues, paired with classic neutrals, demonstrate the brand’s ability to evolve while staying true to its origins. For evening looks, grey and metallic accents take center stage, offering an elevated sophisticationfor formal occasions.
Lacoste FW25: Bridging Past and Future with Style
The Lacoste FW25 collection is not just about clothing; it’s about telling a story. A story where heritage meets future, where elegance fuses with athleticism, and where inclusivity is celebrated. This collection encapsulates everything Lacoste stands for, while pushing the boundaries of what fashion can be.
The innovative use of tailoring, sporty elements, and technical fabrics represents a new vision for the brand’s future.
With Pelagia Kolotouros at the helm, Lacoste has successfully bridged the gap between sportswear and luxury fashion, creating pieces that are both functional and elegant. The brand has embraced the idea of versatility in a way that speaks to the needs of contemporary society. From the slopes of the Alps to the streets of the city, the FW25 collection has something for everyone. It’s a modern take on Lacoste’s iconic style, reflecting the dynamic world we live in today.
In conclusion, Lacoste’s FW25 collection is a bold step forward. It’s a celebration of the brand’s rich heritage and an exciting preview of its future. Whether you’re looking for a refined, sophisticated look or something more dynamic and sporty, this collection proves that Lacoste is ready to take on the challenges of contemporary life with style, comfort, and elegance.
