Rome Crowned Queen of Elegance on Italy’s Grand Tour of Excellence
Anticipation is building for one of the most spectacular and culturally resonant events in the world of haute couture. From July 12 to 17, 2025, Dolce & Gabbana brings its signature Alta Moda experience to Rome, the Eternal City. Following their unforgettable showcase among the ruins of Nora in Sardinia, the designers continue their Grand Tour of Italy, transforming another historic setting into a celebration of fashion, craftsmanship, and Italian identity.
After years of staging couture shows in fashion capitals like Paris, Dolce & Gabbana have redefined their creative vision by embarking on an immersive journey across Italy—an homage to the country’s unique heritage. Each stop along the tour has brought to life the local essence of cities steeped in tradition, blending artistic expression with the finest tailoring. Rome now takes its place as a majestic stage for this ambitious cultural and fashion project.
A Journey Through Beauty: The Grand Tour of Italy
The Grand Tour d’Italia is inspired by the historic voyages undertaken by European aristocrats in the 18th century to explore the artistic and architectural wonders of Italy. Dolce & Gabbana reinterpret this legacy through a modern lens, highlighting the country’s artisanal excellence and cultural richness.
From Sicily to Venice, Como to Naples, and from Siracusa to Alberobello and Nora, each destination has served as a living canvas for the brand’s narrative. The Rome edition of the tour marks one of its most ambitious chapters, combining monumental locations with elaborate runway presentations and a landmark exhibition.
A Week of Iconic Events: Dolce e Gabbana Alta Moda 2025 Rome
Rome’s timeless magnificence provides the setting for five days of couture showcases, immersive experiences, and curated cultural events. The spotlight will shine on Dolce & Gabbana’s three haute couture lines—Alta Moda Donna, Alta Sartoria Uomo, and Alta Gioielleria—each presented in a location chosen to reflect and elevate the identity of the collection.
July 12 – Via Veneto
The celebration begins with an exclusive inaugural party on Via Veneto, the legendary boulevard of La Dolce Vita. This opening night pays tribute to the golden era of Italian cinema, bringing together fashion, history, and Hollywood glamour.
July 13 – Villa Adriana, Tivoli
The Alta Gioielleria collection will be unveiled at Villa Adriana’s evocative Teatro Marittimo. This UNESCO World Heritage site provides an imperial backdrop where ancient grandeur meets contemporary elegance.
July 14 – Imperial Forums
Alta Moda Donna will take over the Imperial Forums, where models will walk among the ruins of ancient Rome. The collection will interact with the archaeological landscape, turning memory into modern style and antiquity into inspiration.
July 15 – Castel Sant’Angelo
The Alta Sartoria Uomo show will unfold along Ponte Sant’Angelo and in the recently restored piazza in front of the castle. The setting evokes centuries of Roman history, making it an ideal stage for a collection that celebrates Italian masculine elegance.
July 16 – Secret Location
The closing event remains undisclosed for now. However, it promises to offer a grand finale in a site deeply embedded in Rome’s cultural identity, designed to surprise and captivate.
From the Heart to the Hands: A Major Fashion Exhibition
In conjunction with the fashion events, Rome will host one of the year’s most anticipated exhibitions. From May 14 to August 13, 2025, Palazzo delle Esposizioni will present “Dal Cuore alle Mani: Dolce&Gabbana” (“From the Heart to the Hands: Dolce&Gabbana”). The exhibition arrives in the Italian capital following critically acclaimed editions in Milan and Paris, and features expanded content exclusive to Rome.
Curated by renowned fashion historian Florence Müller and staged by Agence Galuchat, the exhibition spans over 1,500 square meters of immersive environments. More than 200 textile masterpieces are displayed, each bearing witness to the brand’s devotion to craftsmanship and its deep connection to Italian cultural heritage.
Visitors are invited to explore the artistic influences behind Dolce & Gabbana’s creative universe—from baroque architecture and religious iconography to opera, theater, and the world of classic cinema. The journey includes themed rooms, such as one dedicated to the Sardinian chapter of the Grand Tour and another exploring the dialogue between fashion and the silver screen.
One section focuses on two quintessential pieces of Italian tailoring—the jacket and the corset—highlighting their symbolic and technical importance within the brand’s DNA. Additionally, the exhibition features a collaboration with the iconic Sartoria Tirelli, whose archival pieces demonstrate the enduring relationship between fashion design and costume-making.
Rome Reclaims the Spotlight: Culture, Tourism, and Economy
The arrival of Dolce & Gabbana’s Alta Moda is more than a fashion statement; it is a transformative moment for Rome. The event reinforces the city’s global image as a capital of luxury and cultural heritage. With over 10,000 hotel rooms already booked, the influx of international guests and press is expected to generate substantial economic and cultural impact.
Over 2,000 new job opportunities are projected across various sectors, ranging from event production to hospitality and tourism services. This momentum comes in a symbolic year for the city, which is also preparing for the Jubilee and potentially, the election of a new Pope—further heightening Rome’s status on the global stage.
By uniting past and present, art and artisanship, Dolce & Gabbana’s return to Italy’s heartland marks a new chapter in contemporary couture. It is not only a celebration of beauty, but a renaissance of values, identity, and the timeless elegance that defines Italian fashion.
